The fast-growing cycling scene in the UAE has welcomed a new team for the 2013-2014 racing season, with Ride Bike Shop (RBS) and sponsor GMS joining forces to create “Team Ride-GMS. Powered by Giant”.
The team of 12 aims to be a significant force in the upcoming UAE Cycling Federation race season, and will take part in high-profile events such as Dubai 92 and criterium races at Yas Marina F1 Circuit and Nad Al Sheba.
GMS has long been involved in the Dubai and Abu Dhabi cycling scene as a team supporter providing safety vehicles and other support to a number of groups but this is the first time the company has moved up to title sponsorship.
CEO Duncan Anderson said the move reflected the enormous growth in popularity of cycling in Abu Dhabi and Dubai: “This is a natural evolution for GMS as a sponsor. Cycling has been booming in the UAE and this has been enhanced even further by the support of HH Sheikh Mohamed bin Rashid Al Maktoum for facilities such as the Al Qudra and Nad Al Sheba cycle tracks. As a UAE company we are always keen to help support healthy activities that benefit the whole community.